Messaging, strapline, brochures & website for New Economy

New Economy is one of the six Association of Manchester Authorities (AGMA) commissions.  They have recently rebranded but were experiencing difficulties with their communications. They have a highly complex offering, numerous stakeholders and partners.  New Economy did not have a clear sense of purpose, message or communication platform.  They turned to CHC to help them build upon the strong existing brand and communications plan.

After a thorough consultation we created a new strapline that clearly communicates New Economy’s position and value – ‘Growth and Prosperity for Manchester’ and 5 core pillars of communication so that New Economy could be easily communicated to all its stakeholders.  This was supported by the identification of a tiered target audience, to give focus to all future communication projects.

Next we developed a new brochure, project managing the whole process and developing the new copy.   It was extremely important to New Economy that we delivered the most effective solution, within the minimum budgets.  We therefore worked within the current website to create a new simple navigation, developing a style guide so staff could write effective copy and finally creating new copy for the website for internal implementation.

“We are delighted with the results.  I am happy to recommend Claire Helm Consulting and am looking forward to working with them on future projects.”

Mike Emmerich
Chief Executive, New Economy