New strategy, identity & website for Impact Consulting

Impact Consulting are business psychologists. They work with a range of public and private sector clients as well as individual clients, assessing talent, uniting teams, building leadership, developing organisations and coaching clients to success.  Having achieved a great deal of success in their existing markets, they turned to CHC to help them grow their business further.  CHC identified that they needed a new strategy, identity and the marketing tools to reach new markets as the recession hit their core markets.

We began with a new marketing strategy.  We evaluated the whole business, understanding the competitive landscape, their position and developing clear objectives for their growth.  A key development area for Impact was their brand, so we also ran an in-depth brand personality workshop with all staff consulting at a high level.  The whole strategy project was delivered within five days and gave them the platform to develop their organisation including sales scripts, positioning statements and ideas that could be implemented internally.

We then tackled the brand, creating a new identity and copy that perfectly reflected their unique position in the marketplace.  CHC have created a new website, stationery, signage, email marketing and social media sites.  Impact Consulting can now carefully and consistently communicate their position and offering to their target markets, across multiple channels.  The team also received CHC’s sales training to help them reap the rewards of their new marketing communications and we continue to work with Impact Consulting on an on-going basis.

“They really got us thinking about where the business was going and how we could develop a strategy that would help us achieve our objectives.  We now have a strategic foundation for our new identity, website and marketing which communicates our strong position in the marketplace.”

Shelly Rubinstein
MD, Impact Consulting