The rise and rise of the outsourced marketing department

The current economic climate has led to drastic cuts in the marketing department.  This is combined with an increased need to drive new revenue streams, enter new markets and be bigger and better than the competition.  This requirement lies squarely within the marketing department who are likely to be under resourced, with limited budgets. In some cases there may be no marketing department at all.  There has been a significant increase in marketing channels and trends in the past two years.  This means that the Marketing Manager is required to be an expert in all – delivering projects across all multiple channels, whilst achieving more.

As a business leader you are likely to want to do more with your marketing for less.  The solution for many is outsourcing.  PricewaterhouseCoopers research has shown that top global executives believe they gain major competitive advantages from outsourcing.  The research found that the greatest advantages gained were lower costs (76%),  gaining access to talent (70%), farming out activities that others can do better (63%) and increasing business model flexibility (56%).

Outsourcing your marketing gives an outside organisation full responsibility for delivering your project, on time, within budget and with the desired results. This has great advantages over traditional recruitment; reducing costs, increasing flexibility and eliminating people management issues such as poor performance, procrastination, time management, illness and stress. Outsourcing your marketing is the new way to create growth opportunities.

This is where CHC can help.  We work as your very own Marketing team.  CHC is different to a traditional agency as it is run by a Sales and Marketing Directors.  We draw upon a pool of the best suppliers from design to production for each project.  This means you get the very best delivery team for a faction of the cost.  You pay for the best not for an agencies overheads or fleet of company cars!

To find out how we can help you get in touch today.